The BMJ and sponsorship

Addison’s disease | The BMJ

A 34 year old woman presented with a 12 month history of increasing tiredness, anorexia, weight loss, and depression. During that period, she had tried two different antidepressant tablets without benefit. She saw her general practitioner’s locum, who thought she looked tanned. Her blood pressure was 90/60 mm Hg, although it had always tended to be low. Her serum sodium concentration was 130 (n...

The Nuffield Sponsorship Ends

The BMJ, the definite article.

The journal will be 175 years old next year. During that time it has had four names: the Provincial Medical and Surgical Journal (1840-52), the Association Medical Journal (1853-56), theBritishMedical Journal (1857-1988), andBMJ (1988-2014). Now it gets a fifth, with the inclusion in its name of the definite article. The journal formerly known as BMJ will now be formally known as The BMJ. This ...

BMJ Richard

Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions

The purpose in this study was to understanding the relationship among the attitude, behavior loyalty, sponsorship awareness, attitude toward the sponsor and purchase intension of the both actual sponsor for the team Sport Lisboa e Befica (SLB) in Portuguese soccer league. Data were collected by fan of the soccer team. The data was used conform factor analysis (CFA) to testing the significant of...